Food Ingredient First
logo
  • Website will open in 
    9
     seconds
  • twofi logo

PROVA’s Portfolio Meets Consumer Demands to “Go Clean”

c8b982a1-e8ff-42d9-97f7-58a9f69f77baarticleimage.jpg

16 Jun 2017 --- PROVA have a wide range of clean Label extracts and flavors which are now available in response to their customers wanting to “go clean”. 

Bill Graham, PROVA’s Vice President, Sales, North America, announced the immediate availability of a dedicated line of clean label flavors. He explains: “Now that clean labels are the standard rather than a trend, food and beverage manufacturers can turn to PROVA with confidence that many of our natural sweet brown flavors and extracts carry the ‘clean label’ ingredient distinction.”  

Graham described PROVA’s comprehensive line of clean label-ready products as a diverse collection of gourmet, nut, caramel, cocoa, coffee and vanilla flavors. He adds: “PROVA’s clean label line features more than forty distinct flavors with unique profiles in liquid and powder form. Our dairy and dessert flavors include consumer favorites like dulce de leche, brown butter, coconut biscuit and speculoos. Of course, our market leading vanilla, cocoa, and coffee flavors also have the clean label stamp. And our clean label line even includes alcohol notes like whiskey, vodka and amaretto.”

In discussing the clean label phenomenon, Graham cited the beginnings of consumer awareness of troublesome ingredients in foods and beverages. He explained that “the Food Allergen and Labeling Consumer Act of 2006 was the first time that manufacturers were given specific regulations to guide the consumer searching for products with ‘free from’ label claims. Beyond what was then merely the ‘fat free’ or ‘sugar free’ notations on labels, we evolved to ‘trans-fat free’ and ‘additive free’ claims, moving on to the more precise labeling we see today, well beyond a trend - now a consumer mandate.  More than ever, highly informed consumers are challenging us, wanting to be certain that we are looking out for them, and demonstrating it by being transparent in both our ingredients and our processing methods. Our customers want the assurance that our claims are based on science rather than being merely promotional. They look for the evidence that we are offering them products that are clean from their original sourcing until they reach the marketplace and are brought into their homes.” 

PROVA representatives are available to work with customers to demonstrate how PROVA can help formulate products with flavors that pass the clean label test.

Related Articles

Business News

Mars makes a move for Asian food brand Tasty Bite

16 Aug 2017 --- Mars Food has announced the definitive agreement to acquire the owner of Tasty Bite – a brand of ready-to-heat Indian and Asian food products, Preferred Brands International. The Connecticut-based manufacturer and marketer sells under the Tasty Bite brand, offering a wide range of vegetarian and Asian inspired dishes. 

Food Ingredients News

Tate & Lyle expands instant clean label starch offering

16 Aug 2017 --- Tate & Lyle PLC has announced further expansion on its line of CLARIA Functional Clean-Label Starches with the introduction of two new instant starch products: CLARIA Instant 340 and 360. According to Innova Market Insights, claims such as “smooth”, “luscious” and “velvet” continue to grow, manufacturers are eager to develop textures consumers love. In addition, almost one-third of products launched in 2016 carried one or more clean-label claim.

Food Ingredients News

Frutarom’s 5th acquisition in 2017: Acquires UK-based F&E for US$19.5m

16 Aug 2017 --- Frutarom Industries Ltd. are continuing its momentum of acquisitions by signing an agreement for the purchase of 100 percent of the shares of the UK company Flavours and Essences (UK) Ltd. (F&E). The deal was completed for approximately US$19.5 million (£15 million) and based on F&E’s future business performance over the period of three years from the purchase date. The transaction was completed upon signing and financed through bank debt. 

Food Ingredients News

Looking beyond traditional fiber – innovation and consumer attitudes

15 Aug 2017 ---  One company that continues to trailblaze in terms of fiber is Ingredion, which late last year launched new fiber ingredients derived from potato and corn, neither of which has yet figured prominently in the fiber enrichment of baked goods. The VERSAFIBE 2470 and 1490 dietary fibers are designed for fiber fortification and calorie reduction in pasta and noodles, baked goods (such as bread, crackers and cookies) and extruded products. They are versatile, process stable, insoluble resistant starch ingredients and can be added with little to no impact on product texture, flavor or color. They can help manufacturers deliver such claims as "good source of fiber" or "excellent source of fiber" as well as "gluten-free," according to the company. You can read the first part of this report here

Food Ingredients News

Looking beyond traditional fiber

14 Aug 2017 --- Adding fiber to finished foods is big business and one substantial change in terms of fiber in recent years is the sheer scale and diversity of fiber sources. Back in the day, fiber was associated with “regularity”, however thinking about dietary fiber in terms of the overall health and well-being benefits that it can bring is the new order and food innovators across a multitude of categories are tapping into high/source fiber claims

More Articles