Energy Ingredients (North America)

Jun 2017

  • Key Takeouts

    GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES

    -11% (H2 2016 vs H2 2015)

    Top Company

    Top Category

    Top Ingredient

    Region Analyzed

    North America

    Date Analyzed

    H2 2016 vs H2 2015

    Innova Market Insights Commentary

    The use of energy ingredients in new North American product launches tracked increased by +12% from H2 2015 to H2 2016. The use of the top 5 energy ingredients decreased by 11% for the same period. The top sub-category for tracked launches in North America is Baby Formula/Milk (34%). The leading energy ingredient used is taurine ... More rightarrow

    Top 3 Sub-Categories

    Trending

    Ingredients analyzed

    Food & beverage launches only;

    Source: Innova Market Insights

Previous Ingredient Analysis on FoodIngredientsFirst.com

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Starches Innovation Jul 2017

The use of starches went up in 2016, featuring +15.2% from 2015 to 2016. The leading category for tracked launches globally in 2016 was Bakery (50%). The leading starches used in all food & beverage launches tracked were corn starch (38%), starch, other (21%) and potato starch (20%). The most featured health positioning's with a positive growth were allergy (+24%), gluten free (+22%), no additives/preservatives (+19%) and low fat (+11%).

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Herbal & Fruit Extracts Innovation (West Europe) Jun 2017

The use of herbal & fruit extract ingredients in new West Europe product launches tracked increased by 9% in H2 2016 from H2 2015. The use of the top 5 herbal & fruit extract ingredients also increased by 9%. The top sub-category for tracked launches containing herbal & fruit extract ingredients in West Europe is Gummies/Jellies (10%). The leading herbal & fruit extract ingredient used is Onion Extract (28%). Of the top 5 herbal & fruit extract ingredients, garlic extract (+23%), ginger extract (+35%) and lemon extract (+6%) demonstrated growth in H2 2016 from H2 2015. The leading health positioning for product launches tracked containing herbal & fruit extract ingredients is no additives/preservatives (24%). Of the top 5 health positionings, no additives/preservatives (+13%), low calorie (+118%) and organic (+33%), experienced growth in H2 2016 from H2 2015.

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Alternative Proteins Innovation Jun 2017

The use of alternative proteins went up in 2016, featuring +12% from 2015 to 2016. The leading category for tracked launches globally in 2016 was bakery (30%). The leading alternative proteins used in all food & beverages launches tracked were wheat protein (50%), soy protein (28%) and vegetable protein (10%). The most featured health positionings with a positive growth were no additives/preservatives (+22%), high/source of protein (+19%), gluten free (+34%) and high/source of fiber (+31%).