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Superfruits(Asia)

Aug 2017

  • Key Takeouts

    GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES

    +228% (H2 2016 vs H2 2015)

    Top Company

    Top Category

    Top Ingredient

    Region Analyzed

    Asia

    Date Analyzed

    H2 2016 vs H2 2015

    Innova Market Insights Commentary

    The use of superfruit ingredients in new Asian product launches tracked increased by 165% in H2 2016 from H2 2015. The use of the top 5 superfruit ingredients also increased by 228%.The top sub-category for tracked launches containing superfruit ingredients in Asia is FRUIT BASED SNACKS (52%). The leading superfruit ingredient used is ... More rightarrow

    Top 3 Sub-Categories

    Trending

    Ingredients analyzed

    Food & beverage launches only;

    Source: Innova Market Insights

Previous Ingredient Analysis on FoodIngredientsFirst.com

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Herbs, Spices and Seasonings Innovation Aug 2017

The use of herbs, spices, and seasonings went up in 2016, featuring +11.3% from 2015 to 2016. The leading category for tracked launches globally in 2016 was sauces and seasonings (17.6%). The leading herbs, spices and seasonings used in all food & beverage launches tracked were spices, not specified (35%), garlic (30%) and vanilla (19%). The most featured positionings with a positive growth were high/source of protein (+22%), allergy (+16%) , gluten free (+15%) and no additives/preservatives (+13%).

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Energy Ingredients Innovation (North America) Jul 2017

The use of energy ingredients in new North American product launches tracked increased by +12% from H2 2015 to H2 2016. The use of the top 5 energy ingredients decreased by 11% for the same period. The top sub-category for tracked launches in North America is Baby Formula/Milk (34%). The leading energy ingredient used is taurine (54%), with guarana (+67%) being the only top 5 energy ingredient to demonstrate growth. The leading health positioning for product launches tracked containing energy ingredients is Energy/Alertness, recording 23% growth from H2 2015 to H2 2016. The Sports & Recovery positioning demonstrated the most growth (+100%).

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Starches Innovation Jul 2017

The use of starches went up in 2016, featuring +15.2% from 2015 to 2016. The leading category for tracked launches globally in 2016 was Bakery (50%). The leading starches used in all food & beverage launches tracked were corn starch (38%), starch, other (21%) and potato starch (20%). The most featured health positioning's with a positive growth were allergy (+24%), gluten free (+22%), no additives/preservatives (+19%) and low fat (+11%).